Thank you to our Program Sponsor: SGA Design Group!

SMPS members...Join us for this awesome learning opportunity with CEO of Category 5, Lori Malone!

Registration and lunch will begin at 11:30am, with the program beginning at 12:00PM.

We look forward to seeing you at this in-person event at OSU-Tulsa. For members unable to attend in person, the event will also be shared via Zoom (link to be sent out closer to the date of the program).

Agenda for the Program:

Case Study: Clifford Power Brand Audit, Marketing Strategy and Rebranding

What you’ll learn:

• Why Clifford Power engaged in a brand audit
• What outcomes surprised the Executive Team
• Where were their market gaps
• Why Marketing dollars were reallocated
• The impact of co-op advertising on the Clifford brand
• Customer Engagement missteps and solutions

Who is Lori Malone?

Lori Malone is CEO of Category5, a marketing-strategy and brand-design firm that specializes in serving the AEC market. She founded the company more than 20 years ago. Category5 focuses on solving business problems while illuminating opportunities that align with clients’ strategic and financial goals.

A champion of green building, Malone earned a LEED GA. She has served as a board member for both the US Green Building Council of Oklahoma and the Hardesty Fab Lab. She has been published in “Metal Architecture” magazine, was a speaker at MetalCon, and is a contributing author.

Client Success Stories:

Building Product Manufacturer increases annual revenue from $8 million to $32 million in just four years through a re-branding effort that elevated market perceptions and a buying program that incentivized buyers to spend more dollars, more often.

International Aftermarket Manufacturer overcomes bankruptcy to realize record single-day sales by developing a mobile app that expanded their market reach from a narrow B2B (Business to Business) niche to every buying channel – B2B, B2C (Business to Consumer), and B2P (Business to People). The app was internationally acclaimed and awarded the Popular Mechanics Editors’ Choice Award. The mobile app increased sales and decreased marketing spend by $500,000 in its first year.

We'll Leave You with a Little Food for Thought from Lori:

• Dangers and opportunities are not always obvious
  Like the proverbial quote, “You can’t see the forest for the trees”
• Change is good
  In the words attributed to Albert Einstein, “The definition of insanity is doing the same thing over and over again, but expecting different results.”
• It’s not always complicated
  “Little Things Make a Big Difference” – Little hinges swing big doors
• Lucky charms
  ROI and good fortune happen when preparation meets opportunity

We look forward to seeing you there!