This session will provide a practical strategy to increase involvement from Ownership, Leadership, and the Firm's Experts in key marketing channels and activities. In a walk-to-run framework, attendees will understand how to identify the 'best brand effort' executives, the best channels, how to build topic dossiers, and where the $1.80 Strategy comes into play.

Join us for an engaging session filled with inspiring examples, tailored for marketing teams eager to elevate leadership in their channels.

Key takeaways

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