Finance 101: What Marketers Need to Know for Career Success with Chris Rickman
July 14, 2026
11:30 AM - 2:00 PM
Manhattan Road & Bridge
12331 E 60th St
Tulsa, OK 74146
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To many of us in the exciting field of marketing and business development, finance can be considered dry, boring and somewhat complicated. But in order to improve our firms’ profitability and advance our career goals, it’s important to have a basic understanding of business and accounting principles.
This session will cover topics such as:
- Learn to calculate different financial ratios
- Learn how you can help the firm be profitable
- Plan your marketing budget
- Understanding ROI
Along with others, and through information and examples, this presentation puts the field of finance in basic terms. You’ll learn more about the financial side of our industry, positioning your firm—and yourself—for future success.
Learning objectives:
- Learn basic financial terminology used in the AEC industry
- Develop basic understanding of financial statements
- Learn how to calculate different financial ratios often used to calculate fees
- Learn how to calculate proposal costs
Our Speaker
Chris D. Rickman, FSMPS, CPSM
Director of Strategic Growth and Business Development
Garver
About Chris
Chris Rickman, FSMPS, CPSM, is the Director of Strategic Growth and Business Development for Garver’s Buildings business line, an ENR Top 100 design firm focused on aviation, buildings, federal, transportation, and water and wastewater services.
Chris’ passion to serve as an educational advocate drives him to stay abreast of industry-related trends and to regularly present and speak on a diverse range of topics. He has delivered presentations and educational seminars to the Society for Marketing Professional Services, American Council of Engineering Companies, American Institute of Architects, and American Society of Civil Engineers at the chapter, regional, and national levels.
Chris became a Fellow of the Society for Marketing Professional Services (SMPS) in 2013. He has served many leadership roles in the Society locally, regionally, and nationally, including president of SMPS Oklahoma in 2006–2007 and president of the Society’s board of directors in 2018–2019.
