SMPS members: Join us for our complimentary virtual Master More Learning Labs.

This educational series features timely topics presented by industry practitioners that can help you build skills to work smarter, advance your career, and build your firm’s business. This series is for SMPS members only. Offered several times a year and 1 CEU, each program runs 60 minutes to fit into your busy schedule. As part of your SMPS membership, take advantage of this complimentary series to boost your skillset. Labs are recorded and available on-demand in the Learning Labs folder in the Marketing Resource Center on MySMPS, our members-only online community.

Most AEC marketers know thought leadership matters—but few have the time, structure, or support to make it sustainable. Too often, firms fall into “random acts of blogging” or scattered content that fails to connect to a larger strategy. This session reframes thought leadership as a manageable system rather than a heroic output.

Built on a Cornerstones & Cobblestones framework, this session will show how to create meaningful, ownable cornerstone content that can be repurposed across channels to extend reach and build authority over time. You’ll learn how to identify the right cornerstone for your firm, plan for cobblestones that sustain visibility, and establish a repeatable rhythm that aligns with your team’s bandwidth.

Whether you’re launching your firm’s first thought leadership initiative or trying to refocus an existing one, you’ll leave with a clear, actionable model for getting it done—and keeping it going.

Sign up for the Learning Lab here: https://us02web.zoom.us/webinar/register/WN_97yyEaUUQm-aFO19BIFzhA?goal=0_15a972cc2f-3e9e001319-32669609&mc_cid=3e9e001319&mc_eid=0581ec71ff#/registration