Learn the fundamentals of creating a flexible content strategy that communicates your firm’s stories through methods and channels that meet your audiences where they are. We’ll start by defining public relations and the areas of communications that impact your firm, as well as how PR and marketing teams work together to create and execute impactful content.

In a workshop format, we’ll create a campaign plan and content calendar together, and you’ll leave with tools and templates to maximize your PR to generate engaging content for social media, your website, proposals, and more. Meagan and Amanda will provide examples of great content types and show how they created toolkits for BD and leadership. An overview of workflow trends and vetted tools for content creation processes will demonstrate how BD, PR, and social media integration can work for your firm.

Member: $75

Nonmember $95

Pre-workshop survey: https://docs.google.com/forms/d/e/1FAIpQLSeLx_4l-y5mN5TIOB2ko-SZA4VemPRE0DetfWKDJ3h-umMzcA/viewform?usp=sf_link

Meet the speakers: 

Amanda Tower, MBA
Amanda founded A Tower Public Relations, a communications consulting practice based in Dallas, Texas, after more than 15 years as a writer, editor and content marketing strategist. She led global communications for an international hospitality architecture and interior design firm, directing PR activities for eight global offices and over 150 active projects at any given time. Now she helps A/E/C firms to create story-driven communication campaigns using design-thinking methodology and a user-centric approach. LinkedIn

Meagan Camp
Meagan Camp is the owner of The Modern Take, a digital agency in the AEC space, in Washington, DC. She started The Modern Take in 2017 after 15 years of working in magazine publishing as a writer and editor. Now she works with firms and consultants around the country to create intentional and powerful story-driven social media strategies. LinkedIn

Parking: 

 Program Sponsor: STOUT Construction 

In-kind Sponsor: Cyntergy                                                                         

Food Sponsor